“Buyer information discovery, consumption and sharing habits have changed with the influence of social technology and search.”

Consumers are increasingly using both search and social to discover content. In a recent study by GroupM and comScore, only 1% of consumers were led to a purchase via Social Media but 51% were channeled via search and 48% through a combination of search and social media.

1. Brand character matters.
If you are going to do social media marketing, make sure your ID is a kinda real person rather than a robot. So the character of your ID is important. Generally it comes from your company’s brand. It might be serious, humorous, lovely or whatever. I take IDP as a professional, official, kind, easy-going and sometimes a little bit lovely.

2. Plan of the publish of your content.
Don’t rush into the publish of your tweets. I made a plan of the content, including the frequency, category of my tweets, focus of your tweets.
Frequency: 5-10 tweets per day.
Category: #news, #staffs, #specialoffer, #reviews, #onlineevents, #retweets of excellent tweet.

3. Decoration of your account.

1.Make sure you have filled all the blanks of your profile;
2.Choose a official avatar for your account, this will make your account alive. Don’t forget to write your bio, keep it simple & accurate.
3.Tag yourself. I tagged IDP “education, AUS, USA, study abroad” etc. The tags will help 4.your fans to identify the content of your ID.

4.Target your audience.
How to find your audience?

1, search your brand. People who mentioned your brand may interested in your brand & business;
2, Search the keywords of your business, People who mentioned your business might be your potential customers;
3, Search your competitors. People who mentioned your competitor might be your potential customers, too.

5. Interaction of your audience.

1, Follow your audience;
2, Conversation with your audience;
3, Retweet your aduience’s tweet.
4, DM your aduience.

• Crucial element of the traffic source. – 70% above now
• Learning & practice is the first thing at present stage.
• Key words analysis & optimization.
• With analyzing tools, to improve the performance of the website.

• Email lists collecting.
• Tools to send our clients Emails.

• Integration. Sync updates between your twitter, facebook, digg, Google accounts etc.
• Useful & helpful updates. Don’t be taken as a spammer, try to make your messages helpful and friendly to others.
• Selective reading. Well-informed but not over-informed, select the most appealing news and updates.
• Choose your Social Media Base. Choose 1-3 social media tools as your marketing base, do don’t waste too much time.
• Interaction. Trying to communicate with your followers, emphasizing their suggestions.

• Use existing resource. Choose the outbound links of another site, contact them to building links.
• Comments or post in blogs & forums.
• Creative writings. Attract more links to your high quality articles.

Online Marketing Resource:
#SEO

1. http://designm.ag/resources/free-page-analysis-tools/
2. http://searchenginewatch.com/3626600
3. https://www.google.com/webmasters/tools/
4. http://www.seomoz.org/
5. http://yoast.com/
6. http://mattcutts.com/

#Email Tools

1. http://www.constantcontact.com/
2. http://www.icontact.com/
3. http://www.myemma.com
4. http://www.verticalresponse.com/
5. http://www.benchmarkemail.com/

#Email Lists

1. http://www.infousa.com/
2. http://www.email-point.com/
3. http://www.thedatasupplier.com/
4. http://route72.com/
5. http://www.americaint.com/targeted-email-lists/targeted-email-lists.html
6. http://www.copywriter.com/lists/

#Social Media
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#Links Tools

1. https://siteexplorer.search.yahoo.com/
2. http://rapid.searchmetrics.com/en/seo-tools/
3. http://www.wintzell.net/seo-tools/domain-outbound-links-check.php
4. http://www.rightscripts.com/outboundlinkchecker/