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	<title>David He Notes &#187; SEO</title>
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		<title>SEO: Pagination and  Strategic Link Building</title>
		<link>http://hexiaobo.com/20100308/seo-pagination-and-strategic-link-building.html</link>
		<comments>http://hexiaobo.com/20100308/seo-pagination-and-strategic-link-building.html#comments</comments>
		<pubDate>Mon, 08 Mar 2010 10:28:13 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[pagination]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://hexiaobo.com/?p=18</guid>
		<description><![CDATA[Since SEO (Search Engine Optimization) is emphasized for attracting traffic and promoting the website, I have to learning something about SEO. I&#8217;ll keep some of my notes here. This time comes with two articles from randfish: #No.1 Pagination: Best Practices for SEO &#38; User Experience Sure, we have to make clear the reasons: Why is [...]]]></description>
			<content:encoded><![CDATA[<p>Since SEO (<a href="http://en.wikipedia.org/wiki/Search_engine_optimization">Search Engine Optimization</a>) is emphasized for attracting traffic and promoting the website, I have to learning something about SEO. I&#8217;ll keep some of my notes here. This time comes with two articles from <em><a href="http://www.seomoz.org/users/view/63">randfish</a></em>:</p>
<p>#No.1  <a href="http://www.seomoz.org/blog/pagination-best-practices-for-seo-user-experience">Pagination: Best Practices for SEO &amp; User Experience</a><br />
Sure, we have to make clear the reasons:</p>
<blockquote><p><strong>Why is Pagination an SEO Issue?</strong><br />
Pagination, the practice of segmenting links to content on multiple pages, affects two critical elements of search engine accessibility.</p>
<p style="padding-left: 30px;">* Crawl Depth: Best practices demand that the search engine spiders reach content-rich pages in as few &#8220;clicks&#8221; as possible (turns out, users like this, too). This also impacts calculations like Google&#8217;s PageRank (or Bing&#8217;s StaticRank), which determine the raw popularity of a URL and are an element of the overall algorithmic ranking system.<br />
* Duplicate Content: Search engines take duplication very seriously and attempt to show only a single URL that contains any given piece of content. When pagination is implemented improperly, it can cause duplicate content problems, both for individual articles and the landing pages that allow browsing access to them.</p>
</blockquote>
<p>And, I do noticed the dos &#038; donts<br />
<strong>Do:</strong></p>
<blockquote><p>    * Try to link to as many pages of the pagination structure as possible without breaking the 100(ish) links per page limit<br />
    * Show newer content at the top of the results list when possible, as this means the most link juice will flow to newer articles that need it (and are temporally relevant)<br />
    * Use and link to relevant/related categories &#038; subcategories to help keep link juice flowing throughout the site<br />
    * Link back to the top results from each of the paginated URLs</p></blockquote>
<p><strong>Don&#8217;t:</strong></p>
<blockquote><p>    * Show only a few surrounding paginated links from paginated URLs &#8211; you want the engines to be able to crawl deeper from inside the structure<br />
    * Link to only the pages at the front and end of the paginated listings; this will flow all the juice to the start and end of results, ingoring the middle<br />
    * Try to randomize the paginated results shown in an effort to distribute link juice; you want a static site architecture the engines can crawl<br />
    * Try to use AJAX to get deeper in the results sets &#8211; engines follow small snippets of Javascript (sometimes), but they&#8217;re not at a point where this is an SEO best practice<br />
    * Go over the top trying to get every paginated result linked-to, as this can appear both spammy and unusably ugly</p></blockquote>
<p>Last, you have to pay attention to <strong>Nofollows. Rel=Canonicals and Conditional Redirects</strong>.<br />
<span id="more-18"></span><br />
#No.2  <a href="http://www.seomoz.org/blog/strategic-link-building-how-to-productize-link-acquisition-and-dominate-your-niche">Strategic Link Building: How to Productize Link Acquisition and Dominate Your Niche</a></p>
<p> In the deck below, I walk through a number of examples of sites, primarily startups, that have done this. These include:</p>
<blockquote><p>    * Twitter &#8211; every user of Twitter has an incentive to link to their profile so more people will follow them. This is also true of sites like Facebook, LinkedIn, DeviantArt, Etsy &#038; others<br />
    * Vimeo &#8211; nearly everyone who uses Vimeo appreciates the beautiful aesthetic they&#8217;ve created. The embeddable versions of Vimeo videos look and feel more professional and high quality than nearly any other player, hence they get embedded (a lot). This embed action automatically drives links back to the video on Vimeo&#8217;s site, Vimeo&#8217;s homepage and the user&#8217;s profile, all with targeted anchor text.<br />
    * Urbanspoon &#8211; not only do they give badges to restaurants like Yelp and have started an online reservations system like OpenTable, Urbanspoon also features reviews from bloggers and foodies, who are then incentivized to promote their inclusion on the site.<br />
    * Last.fm &#8211; the widgets users embed on their site to share their favorite music automatically creates links back to the service.<br />
    * SurveyMonkey &#8211; a truly viral product (anyone who&#8217;s surveyed is automatically exposed to the site), SurveyMonkey is inherently link acquisitive through the product. In order to use the service, you need to link to SurveyMonkey&#8217;s site, where your form is hosted.<br />
    * Scribd &#8211; just look at the embed and the link below; &#8217;nuff said.<br />
    * Miibeian.gov.cn &#8211; possibly the greatest link building strategy ever devised. The Chinese government requires that all websites in the country link to this site in order to operate legally; not too shabby, eh?</p></blockquote>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to increase your Google indexed pages</title>
		<link>http://hexiaobo.com/20100301/how-to-increase-your-google-indexed-pages.html</link>
		<comments>http://hexiaobo.com/20100301/how-to-increase-your-google-indexed-pages.html#comments</comments>
		<pubDate>Mon, 01 Mar 2010 13:38:26 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://hexiaobo.com/?p=16</guid>
		<description><![CDATA[SEO is of great importance for a beginner of online marketing like me. I was exploring tips of knowledge from blogs, guideline from google official, yet it seemed really hard for me to put it into practice. I am taking some SEO notes now. Taking something really useful, helpful. SEO notes about: How to increase [...]]]></description>
			<content:encoded><![CDATA[<p>SEO is of great importance for a beginner of online marketing like me. I was exploring tips of knowledge from blogs, guideline from google official, yet it seemed really hard for me to put it into practice.</p>
<p>I am taking some SEO notes now. Taking something really useful, helpful.</p>
<p><span style="color: #3366ff;">SEO notes about: How to increase your Google indexed pages?</span><br />
<span style="color: #999999;">Clean Code Matters</span></p>
<blockquote><p>To move JavaScript and CSS definitions to external files, and clean up tag soup would help google indexing.</p></blockquote>
<blockquote><p>&#8220;SEOs pay a lot of attention to issues like duplicate content, link building to increase PageRank, and link structure to move PageRank throughout the site. However, I haven&#8217;t seen many SEO articles about the importance of proper Web development methodology.&#8221;</p></blockquote>
<blockquote><p>&#8220;you should try to increase the PageRank of your pages, and you should design your link structure so that PageRank is distributed throughout your site in a way that makes sense. You should provide unique and valuable content. Those tactics will help your indexing, but you also need to pay attention to the dirty details of how your pages are put together. If everybody served clean code, Google would be able to index significantly more pages. &#8220;</p></blockquote>
<p><em>Link source: <a href="http://searchenginewatch.com/3626600" target="_blank">http://searchenginewatch.com/3626600</a></em></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Online Marketing Outline of A Website</title>
		<link>http://hexiaobo.com/20100228/online-marketing-outline-of-a-website.html</link>
		<comments>http://hexiaobo.com/20100228/online-marketing-outline-of-a-website.html#comments</comments>
		<pubDate>Sun, 28 Feb 2010 08:37:29 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Psychology & Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://hexiaobo.com/?p=15</guid>
		<description><![CDATA[Online Marketing (or Internet Marketing, E-Marketing) is extremely important for a e-commerce business. Lots of people talking it, discussing it, writing about it&#8230;and now online marketing is a kind of profession, definitely. I&#8217;ve been writing a Internet Marketing Plan for our website. Here is the outline: First, you have to clarify the goal of business. [...]]]></description>
			<content:encoded><![CDATA[<p>Online Marketing (or Internet Marketing, E-Marketing) is extremely important for a e-commerce business. Lots of people talking it, discussing it, writing about it&#8230;and now online marketing is a kind of profession, definitely. I&#8217;ve been writing a <em>Internet Marketing Plan</em> for our website. Here is the outline:</p>
<p>First, you have to clarify <strong>the goal of business</strong>.<br />
Put the first thing first. Remember the goal of the business is the very first. Make everyone known and understood the goal of your business.</p>
<p>Then, comes with <strong>the current situation of your business</strong>.<br />
A analysis of your current situation is necessary. The Alexa rank, Google PR, IPs, indexed URLs, outbound links, referral sites etc. You gotta to list these information on your spreadsheet. For these could be a guide to tell your how to find your ways to go further.</p>
<p>Next, figure out <strong>the ways to achieve your goal</strong>.<br />
Where there is a will, there is a way. Actually it is not so difficult to figure out your ways to achieve your goal, yet you have to make a good effort. I&#8217;d like to put my short list here:</p>
<ul>
<li>SEO</li>
<li>Email Campaign</li>
<li>Social Media</li>
<li>Link Building</li>
<li>SEM</li>
<li>Website Ads &amp; Resource Sharing</li>
<li>Creative Writings</li>
</ul>
<p>No more explain for each line.</p>
<p>Finally, <strong>put it into your practice</strong>.<br />
You&#8217;d better make yourself a schedule, and do the items above everyday and persist for a long time, several or even longer. You will see some smart results.</p>
]]></content:encoded>
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		<slash:comments>6</slash:comments>
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