For any method of business, sale of any product, seizing the exact behaviors and needs of users is essential to a business runner. It goes the same well for online shopping. The behaviors and needs of users extend to all the segments of products, pricing, service, logistics, marketing and online shopping experience, in the other words, it’s vital for this platform. Here is a conclusion of the psychological features of B2C business users.
- Maybe I’ll buy something, how’s the first impression?
- Maybe I’ll buy something, but I’ve no idea how this website is. And what about its reputation?
- Maybe I’ll buy something, is there any special stuffs here in this website?
- Maybe I’ll buy something, is there anything I like?
- Maybe I’ll buy something, is there any discount?
- I want to buy something, but I don’t know what should I buy.
- I want to buy something, is there something I need here?
- I want to buy something, can I find it quickly?
- I want to buy something, is it fit for me?