David He Notes » Marketing

Marketing Potential of QR Code

David — Fri, 26 Nov 2010 06:29:57 +0000

QR Code Example

I’ve been reading a few articles about QR code on Brand Engagement. QR Codes, short for “Quick Response Code”, could be the next wave of the future along with mobile internet, LBS etc. Share some articles that might inspire your thoughts and ideas on Marketing Potential of QR Code.

QR Code and 2d Barcode Readers

(For mobile devices, your customers/audience may get it installed in their mobile devices)
Mobile device manufacturers are increasingly supplying their products with barcode readers pre-installed. For example Nokia Barcode Reader is pre-installed on the N82, N93, N93i, N95, E66, E71 and E90. If this is not the case for your mobile device check the readers below for your model and download the appropriate application version via the links.

The best of the available readers in alphabetical order are:

BeeTagg supports a wide range of mobile devices and reads QR-Code, Datamatrix and the proprietary code BeeTagg.
Compatability Download Instructions

i-nigma is pre-installed by all of Japan’s major mobile manufacturers and reads QR-Code and Datamatrix.
Compatability Download Instructions

Kaywa supports a range of mobile devices and reads QR Code and Datamatrix.
Compatability Download Instructions

Mobiletag scans 1D barcodes EAN 13 and UPC as well as the 2D barcodes Datamatrix, QR Code, Flashcode and Fotokody.
Compatability and download instructions

NeoReader supports a range of mobile devices and reads QR codes, Datamatrix, Aztec Codes, EAN, UPC and Code 128.
Compatability Download Instructions

QuickMark supports a range of mobile devices and reads QR Code, Datamatrix and the proprietary code QuickMark.
Compatability and download instructions

ScanLife supports a wide range of mobile devices and reads and the proprietary code EZcode.
Compatability and download instructions

UpCode supports a range of mobile devices and reads the proprietary code UpCode, and in Symbian phones QR Code and DataMatrix.
Compatability Download Instructions

Zxing has clients for Android, Java, and iPhone but not Windows mobile devices and reads QR Code, Code 39, Code 128, UPC-A, UPC-E, EAN-8 and EAN-13.
Compatability and download instructions

Decoder/Encoder
Stand alone Encoder and Decoder

For the iPhone Optiscan is very good and also try QuickMark.

Source: http://2d-code.co.uk/qr-code-readers/

QR Code and 2D Barcode Generator

QR Code and 2D Code Generator
Kerem Erkan has produced an excellent QR Code, Micro QR Code, Datamatrix and Aztec Code
generator with many interesting features including URL shortening.

Maestro
Create QR Codes for telephone, SMS, Maps, URL, MeCards and Raw data.

Jason Delport’s Create QR Code
User interface for the Google Chart API with 500px x 500px maximum size.

BeQRious
50px x 50px images can be inserted in the code and output can be saved as gif or pdf.

i-nigma
Foreign language versions available in Espa?ol, Português and Italiano.

Invx
One size but generates a QR Code and a Datamarix Code simultaneously.

Jaxo
Select encoding mode, multiple colors and upload background graphic.

Goqr.me
Any color background or modules and many other options.

Nokia
Includes full VCARD implementation.

QReate & Track
Includes iCalendar and vCard formats and an option for real-time reporting.

QR Stuff
Lots of options here including color, batch printing with Avery label compatibility and send by email.

Raco
Can specify error correction levels.

SnapMaze
One size but choice of six colors.

Winksite
PNG and JPG in standard sizes.

ZXing
Includes encoding in MECARD format.

Decoder/Encoder
Stand alone Decoder and Encoder

ScanLife: In each and every edition of Website Magazine, you’ll see two-dimensional QR barcodes on a few of our editorial and advertising pages. There are a few reasons that we use ScanLife over their open source competitors – namely that it covers the broadest number of mobile phones/smartphones and that some very valuable analytics come with it. If you have anything to do with advertising you know how important that is to the bottom line. Creating barcodes (for non-commercial purposes) is free and the rates are reasonable for commercial enterprises.

Top 5 Creative Ways to Use QR Codes
Source: http://www.foxypropaganda.com/qr-codes-top-reasons-to-use-qrcodes/

Chevy Case Study: Using Mobile, Location and QR Codes to Inspire Brand Engagement
Source: http://www.emarketer.com/blog/index.php/chevy-case-study-qr-codes-mobile-location-inspire-brand-engagement/

Online Marketing Strategies fo China Holidays

David — Wed, 03 Mar 2010 07:05:55 +0000

Some notes on Online Marketing Strategies fo China Holidays.

SEO.

Crucial element of the traffic source. – 70% above now

Learning & practice is the first thing at present stage.

Key words analysis & optimization.

With analyzing tools, to improve the performance of the website.

Email Campaigns.

Email lists collecting.

Tools to send our clients Emails.

Social Media Marketing.

Integration. Sync updates between your twitter, facebook, digg, Google accounts etc.

Useful & helpful updates. Don’t be taken as a spammer, try to make your messages helpful and friendly to others.

Selective reading. Well-informed but not over-informed, select the most appealing news and updates.

Choose your Social Media Base. Choose 1-3 social media tools as your marketing base, do don’t waste too much time.

Interaction. Trying to communicate with your followers, emphasizing their suggestions.

Link Building.

Use existing resource. Choose the outbound links of another site, contact them to building links.

Comments or post in blogs & forums.

Creative writings. Attract more links to your high quality articles.

Online Marketing Resource:
#SEO

http://designm.ag/resources/free-page-analysis-tools/
http://searchenginewatch.com/3626600
https://www.google.com/webmasters/tools/
http://www.seomoz.org/
http://yoast.com/
http://mattcutts.com/

#Email Tools

http://www.constantcontact.com/
http://www.icontact.com/
http://www.myemma.com
http://www.verticalresponse.com/
http://www.benchmarkemail.com/

#Email Lists

http://www.infousa.com/
http://www.email-point.com/
http://www.thedatasupplier.com/
http://route72.com/
http://www.americaint.com/targeted-email-lists/targeted-email-lists.html
http://www.copywriter.com/lists/

#Social Media
—

#Links Tools

https://siteexplorer.search.yahoo.com/
http://rapid.searchmetrics.com/en/seo-tools/
http://www.wintzell.net/seo-tools/domain-outbound-links-check.php
http://www.rightscripts.com/outboundlinkchecker/

Online Marketing Outline of A Website

David — Sun, 28 Feb 2010 08:37:29 +0000

Online Marketing (or Internet Marketing, E-Marketing) is extremely important for a e-commerce business. Lots of people talking it, discussing it, writing about it…and now online marketing is a kind of profession, definitely. I’ve been writing a Internet Marketing Plan for our website. Here is the outline:

First, you have to clarify the goal of business.
Put the first thing first. Remember the goal of the business is the very first. Make everyone known and understood the goal of your business.

Then, comes with the current situation of your business.
A analysis of your current situation is necessary. The Alexa rank, Google PR, IPs, indexed URLs, outbound links, referral sites etc. You gotta to list these information on your spreadsheet. For these could be a guide to tell your how to find your ways to go further.

Next, figure out the ways to achieve your goal.
Where there is a will, there is a way. Actually it is not so difficult to figure out your ways to achieve your goal, yet you have to make a good effort. I’d like to put my short list here:

SEO
Email Campaign
Social Media
Link Building
SEM
Website Ads & Resource Sharing
Creative Writings

No more explain for each line.

Finally, put it into your practice.
You’d better make yourself a schedule, and do the items above everyday and persist for a long time, several or even longer. You will see some smart results.

What is Marketing

David — Mon, 08 Jun 2009 07:53:19 +0000

1. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” – That’s Direct Marketing”

2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: “He’s very rich. “Marry him.” -That’s Advertising”

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich. “Marry me – That’s Telemarketing”

4. You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it, offer her ride and then say:”By the way, I’m rich. Will you “Marry Me?” – That’s Public Relations”

5. You’re at a party and see gorgeous girl. She walks up to you and says:”You are very rich! “Can you marry ! Me?” – That’s Brand Recognition”

6. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” She gives you a nice hard slap on your face. – “That’s Customer Feedback”

7. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” And she introduces you to her husband. – “That’s demand and supply gap”

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: “I’m rich. Will you marry me?” and she goes with him – “That’s competition eating into your market share”

9. You see a gorgeous girl at a party. You go up to her and before you say: “I’m rich, Marry me!” your wife arrives. – “That’s restriction for entering new markets”