Posts Tagged ‘Marketing’

Marketing Potential of QR Code

Friday, November 26th, 2010
QR Code Example

QR Code Example

I’ve been reading a few articles about QR code on Brand Engagement. QR Codes, short for “Quick Response Code”, could be the next wave of the future along with mobile internet, LBS etc. Share some  articles that might inspire your thoughts and ideas on Marketing Potential of QR Code.

QR Code and 2d Barcode Readers

(For mobile devices, your customers/audience may get it installed in their mobile devices)
Mobile device manufacturers are increasingly supplying their products with barcode readers pre-installed. For example Nokia Barcode Reader is pre-installed on the N82, N93, N93i, N95, E66, E71 and E90. If this is not the case for your mobile device check the readers below for your model and download the appropriate application version via the links.
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Posted in Branding, Marketing | 274 Comments »

Online Marketing Strategies fo China Holidays

Wednesday, March 3rd, 2010

Some notes on Online Marketing Strategies fo China Holidays.

  • SEO.
  • Crucial element of the traffic source. – 70% above now
  • Learning & practice is the first thing at present stage.
  • Key words analysis & optimization.
  • With analyzing tools, to improve the performance of the website.
  • Email Campaigns.
  • Email lists collecting.
  • Tools to send our clients Emails.
  • Social Media Marketing.
  • Integration. Sync updates between your twitter, facebook, digg, Google accounts etc.
  • Useful & helpful updates. Don’t be taken as a spammer, try to make your messages helpful and friendly to others.
  • Selective reading. Well-informed but not over-informed, select the most appealing news and updates.
  • Choose your Social Media Base. Choose 1-3 social media tools as your marketing base, do don’t waste too much time.
  • Interaction. Trying to communicate with your followers, emphasizing their suggestions.
  • Link Building.
  • Use existing resource. Choose the outbound links of another site, contact them to building links.
  • Comments or post in blogs & forums.
  • Creative writings. Attract more links to your high quality articles.

Online Marketing Resource:
#SEO

  1. http://designm.ag/resources/free-page-analysis-tools/
  2. http://searchenginewatch.com/3626600
  3. https://www.google.com/webmasters/tools/
  4. http://www.seomoz.org/
  5. http://yoast.com/
  6. http://mattcutts.com/

#Email Tools

  1. http://www.constantcontact.com/
  2. http://www.icontact.com/
  3. http://www.myemma.com
  4. http://www.verticalresponse.com/
  5. http://www.benchmarkemail.com/

#Email Lists

  1. http://www.infousa.com/
  2. http://www.email-point.com/
  3. http://www.thedatasupplier.com/
  4. http://route72.com/
  5. http://www.americaint.com/targeted-email-lists/targeted-email-lists.html
  6. http://www.copywriter.com/lists/

#Social Media
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#Links Tools

  1. https://siteexplorer.search.yahoo.com/
  2. http://rapid.searchmetrics.com/en/seo-tools/
  3. http://www.wintzell.net/seo-tools/domain-outbound-links-check.php
  4. http://www.rightscripts.com/outboundlinkchecker/

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Posted in Marketing | 1 Comment »

Online Marketing Outline of A Website

Sunday, February 28th, 2010

Online Marketing (or Internet Marketing, E-Marketing) is extremely important for a e-commerce business. Lots of people talking it, discussing it, writing about it…and now online marketing is a kind of profession, definitely. I’ve been writing a Internet Marketing Plan for our website. Here is the outline:

First, you have to clarify the goal of business.
Put the first thing first. Remember the goal of the business is the very first. Make everyone known and understood the goal of your business.

Then, comes with the current situation of your business.
A analysis of your current situation is necessary. The Alexa rank, Google PR, IPs, indexed URLs, outbound links, referral sites etc. You gotta to list these information on your spreadsheet. For these could be a guide to tell your how to find your ways to go further.

Next, figure out the ways to achieve your goal.
Where there is a will, there is a way. Actually it is not so difficult to figure out your ways to achieve your goal, yet you have to make a good effort. I’d like to put my short list here:

  • SEO
  • Email Campaign
  • Social Media
  • Link Building
  • SEM
  • Website Ads & Resource Sharing
  • Creative Writings

No more explain for each line.

Finally, put it into your practice.
You’d better make yourself a schedule, and do the items above everyday and persist for a long time, several or even longer. You will see some smart results.

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Posted in Psychology & Behavior | 6 Comments »

What is Marketing

Monday, June 8th, 2009

1. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” – That’s Direct Marketing”

2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: “He’s very rich. “Marry him.” -That’s Advertising”

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich. “Marry me – That’s Telemarketing”

4. You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it, offer her ride and then say:”By the way, I’m rich. Will you “Marry Me?” – That’s Public Relations”
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Posted in Marketing | 3 Comments »