Online Marketing (or Internet Marketing, E-Marketing) is extremely important for a e-commerce business. Lots of people talking it, discussing it, writing about it…and now online marketing is a kind of profession, definitely. I’ve been writing a Internet Marketing Plan for our website. Here is the outline:
First, you have to clarify the goal of business.
Put the first thing first. Remember the goal of the business is the very first. Make everyone known and understood the goal of your business.
Then, comes with the current situation of your business.
A analysis of your current situation is necessary. The Alexa rank, Google PR, IPs, indexed URLs, outbound links, referral sites etc. You gotta to list these information on your spreadsheet. For these could be a guide to tell your how to find your ways to go further.
Next, figure out the ways to achieve your goal.
Where there is a will, there is a way. Actually it is not so difficult to figure out your ways to achieve your goal, yet you have to make a good effort. I’d like to put my short list here:
- SEO
- Email Campaign
- Social Media
- Link Building
- SEM
- Website Ads & Resource Sharing
- Creative Writings
No more explain for each line.
Finally, put it into your practice.
You’d better make yourself a schedule, and do the items above everyday and persist for a long time, several or even longer. You will see some smart results.