Archive for the ‘Marketing’ Category

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Online Marketing Strategies fo China Holidays

Wednesday, March 3rd, 2010

Some notes on Online Marketing Strategies fo China Holidays.

  • SEO.
  • Crucial element of the traffic source. – 70% above now
  • Learning & practice is the first thing at present stage.
  • Key words analysis & optimization.
  • With analyzing tools, to improve the performance of the website.
  • Email Campaigns.
  • Email lists collecting.
  • Tools to send our clients Emails.
  • Social Media Marketing.
  • Integration. Sync updates between your twitter, facebook, digg, Google accounts etc.
  • Useful & helpful updates. Don’t be taken as a spammer, try to make your messages helpful and friendly to others.
  • Selective reading. Well-informed but not over-informed, select the most appealing news and updates.
  • Choose your Social Media Base. Choose 1-3 social media tools as your marketing base, do don’t waste too much time.
  • Interaction. Trying to communicate with your followers, emphasizing their suggestions.
  • Link Building.
  • Use existing resource. Choose the outbound links of another site, contact them to building links.
  • Comments or post in blogs & forums.
  • Creative writings. Attract more links to your high quality articles.

Online Marketing Resource:
#SEO

  1. http://designm.ag/resources/free-page-analysis-tools/
  2. http://searchenginewatch.com/3626600
  3. https://www.google.com/webmasters/tools/
  4. http://www.seomoz.org/
  5. http://yoast.com/
  6. http://mattcutts.com/

#Email Tools

  1. http://www.constantcontact.com/
  2. http://www.icontact.com/
  3. http://www.myemma.com
  4. http://www.verticalresponse.com/
  5. http://www.benchmarkemail.com/

#Email Lists

  1. http://www.infousa.com/
  2. http://www.email-point.com/
  3. http://www.thedatasupplier.com/
  4. http://route72.com/
  5. http://www.americaint.com/targeted-email-lists/targeted-email-lists.html
  6. http://www.copywriter.com/lists/

#Social Media
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#Links Tools

  1. https://siteexplorer.search.yahoo.com/
  2. http://rapid.searchmetrics.com/en/seo-tools/
  3. http://www.wintzell.net/seo-tools/domain-outbound-links-check.php
  4. http://www.rightscripts.com/outboundlinkchecker/

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Posted in Marketing | 1 Comment »

How to increase your Google indexed pages

Monday, March 1st, 2010

SEO is of great importance for a beginner of online marketing like me. I was exploring tips of knowledge from blogs, guideline from google official, yet it seemed really hard for me to put it into practice.

I am taking some SEO notes now. Taking something really useful, helpful.

SEO notes about: How to increase your Google indexed pages?
Clean Code Matters

To move JavaScript and CSS definitions to external files, and clean up tag soup would help google indexing.

“SEOs pay a lot of attention to issues like duplicate content, link building to increase PageRank, and link structure to move PageRank throughout the site. However, I haven’t seen many SEO articles about the importance of proper Web development methodology.”

“you should try to increase the PageRank of your pages, and you should design your link structure so that PageRank is distributed throughout your site in a way that makes sense. You should provide unique and valuable content. Those tactics will help your indexing, but you also need to pay attention to the dirty details of how your pages are put together. If everybody served clean code, Google would be able to index significantly more pages. “

Link source: http://searchenginewatch.com/3626600

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Posted in Marketing | 5 Comments »

Online Marketing Outline of A Website

Sunday, February 28th, 2010

Online Marketing (or Internet Marketing, E-Marketing) is extremely important for a e-commerce business. Lots of people talking it, discussing it, writing about it…and now online marketing is a kind of profession, definitely. I’ve been writing a Internet Marketing Plan for our website. Here is the outline:

First, you have to clarify the goal of business.
Put the first thing first. Remember the goal of the business is the very first. Make everyone known and understood the goal of your business.

Then, comes with the current situation of your business.
A analysis of your current situation is necessary. The Alexa rank, Google PR, IPs, indexed URLs, outbound links, referral sites etc. You gotta to list these information on your spreadsheet. For these could be a guide to tell your how to find your ways to go further.

Next, figure out the ways to achieve your goal.
Where there is a will, there is a way. Actually it is not so difficult to figure out your ways to achieve your goal, yet you have to make a good effort. I’d like to put my short list here:

  • SEO
  • Email Campaign
  • Social Media
  • Link Building
  • SEM
  • Website Ads & Resource Sharing
  • Creative Writings

No more explain for each line.

Finally, put it into your practice.
You’d better make yourself a schedule, and do the items above everyday and persist for a long time, several or even longer. You will see some smart results.

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Posted in Psychology & Behavior | 6 Comments »

What is Marketing

Monday, June 8th, 2009

1. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” – That’s Direct Marketing”

2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: “He’s very rich. “Marry him.” -That’s Advertising”

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich. “Marry me – That’s Telemarketing”

4. You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it, offer her ride and then say:”By the way, I’m rich. Will you “Marry Me?” – That’s Public Relations”
(more…)

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Posted in Marketing | 3 Comments »

Psychology of Online Shopping Uers

Tuesday, March 31st, 2009

For any method of business, sale of any product, seizing the exact behaviors and needs of users is essential to a business runner. It goes the same well for online shopping. The behaviors and needs of users extend to all the segments of products, pricing, service, logistics, marketing and online shopping experience, in the other words, it’s vital for this platform. Here is a conclusion of the psychological features of B2C business users.

  • Maybe I’ll buy something, how’s the first impression?
  • Maybe I’ll buy something, but I’ve no idea how this website is. And what about its reputation?
  • Maybe I’ll buy something, is there any special stuffs here in this website?
  • Maybe I’ll buy something, is there anything I like?
  • Maybe I’ll buy something, is there any discount?
  • I want to buy something, but I don’t know what should I buy.
  • I want to buy something, is there something I need here?
  • I want to buy something, can I find it quickly?
  • I want to buy something, is it fit for me?

(more…)

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Posted in Psychology & Behavior | 1 Comment »

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