Social Media Marketing in China
What is social media marketing? Few offline business in China know about this term, they might have heard of online marketing. But most of them have no idea how to do it. Using baidu (largest search engine in China) for search and posting on BBS are typical online marketing in their mind. With the development of social media, social media marketing becomes popular among the cut-edge business. There are lots of spam accounts doing so called social media marketing. They created fake buzz, fake discussions, fake interactions, trying to make it prosperous to confuse the business. What about the ROI? Nonsense!
Offline small business still don’t get the essence of social media marketing. However, the IT and internet develop so fast. So the gap between social media marketing and offline business become wider and wider. How to bridging the gap? It shows a huge market for social media marketers.
What Business What?
For any business, revenue and long-term ROI are what they want, in short, growth and profitability.
How to grow the revenue? Gain more customers.
How to gain more cunstomers? Marketing campaigns.
Marketing campaigns could be promoted by lots of channels, traditional channels are more expensive and less effective. Online banners, SEM cost too much for small local business. Social media is the best choice. It’s cost effective and much more appealing to young people.
New Era New Challenges
Small local business needs to be educated. Social Media agencies take themselves as expertise and educators, but business wants everything, much more than education.
It’s a new era, yet with new challenges. It’s a big market, but lots of work to do. I wrote a few tips here:
Customers First;
Data Mining;
SOP.
