What is social commerce?
Buying where people connected, and connected where they buy.

Why commerce social?
Commerce become e-commerce, because people are searching and discovering information online.

Commerce become social commerce, because people arediscovering information via social media. (Features, social circle, individualized, user centered, interest based)

How to?
Be connected via social circles, be individualized, user centered and interest based.

1. Social circles. you don’t really need to building a social circle yourself. Someone is building the social circles for you, e.g. Facebook, Weibo, QQ, Kaixin001 etc.

2. Products and service must be cool, be personalized. Everyone wants to be different, be cool. Let people help themselves to personalized their own products or service.

3. All decisions are made based on your users. Do you need it? Do they love it? Give the power to users.

4. Interest graph. There are also some interest graphs already exist, what we can do is leveraging the interest graphs with commerce.

to be continued

Common Products
Good Quality & Inexpensive could be considered as a proper strategy. You need to enlarge its producing scale and lower the cost.

Here is an example, alibaba group. Alibaba aims to get through its chains of supply relying on internet. Each element of the business, including companies, shops on taobao, consumers, organizes a large and competitive business chain.

Differentiated Products
Out of the war of prices, Differentiated Products make special value for certain customers. Therefor, e-commerce takes a different way of profit rather than making business large. This way is specializing your business for certain customers. For example, extra value could help you target your customers rapidly.

Individual Products
Individual Products pay much attention on the user experience and the shopping process trying to please every customer.

The information, business, cash on the Internet is based on bit (information unit). The traces of internet users could be tracked and analyzed. As a result, one-to-one service could be applied to business through technical support. It make another payoff model of e-commerce.