Just drawing some thoughts here.
What is social commerce?
Buying where people connected, and connected where they buy.
Why commerce social?
Commerce become e-commerce, because people are searching and discovering information online.
Commerce become social commerce, because people arediscovering information via social media. (Features, social circle, individualized, user centered, interest based)
How to?
Be connected via social circles, be individualized, user centered and interest based.
1. Social circles. you don’t really need to building a social circle yourself. Someone is building the social circles for you, e.g. Facebook, Weibo, QQ, Kaixin001 etc.
2. Products and service must be cool, be personalized. Everyone wants to be different, be cool. Let people help themselves to personalized their own products or service.
3. All decisions are made based on your users. Do you need it? Do they love it? Give the power to users.
4. Interest graph. There are also some interest graphs already exist, what we can do is leveraging the interest graphs with commerce.
to be continued