Here is some of social media marketing notes, well, micro-blog only. I am doing this in a popular Chinese micro-blog called “sina micro-blog“. In order to make it friendly for overseas visitors, I used some terms from twitter rather than sina itself.
1. Brand character matters.
If you are going to do social media marketing, make sure your ID is a kinda real person rather than a robot. So the character of your ID is important. Generally it comes from your company’s brand. It might be serious, humorous, lovely or whatever. I take IDP as a professional, official, kind, easy-going and sometimes a little bit lovely.
2. Plan of the publish of your content.
Don’t rush into the publish of your tweets. I made a plan of the content, including the frequency, category of my tweets, focus of your tweets.
Frequency: 5-10 tweets per day.
Category: #news, #staffs, #specialoffer, #reviews, #onlineevents, #retweets of excellent tweet.
3. Decoration of your account.
1.Make sure you have filled all the blanks of your profile;
2.Choose a official avatar for your account, this will make your account alive. Don’t forget to write your bio, keep it simple & accurate.
3.Tag yourself. I tagged IDP “education, AUS, USA, study abroad” etc. The tags will help 4.your fans to identify the content of your ID.
4.Target your audience.
How to find your audience?
1, search your brand. People who mentioned your brand may interested in your brand & business;
2, Search the keywords of your business, People who mentioned your business might be your potential customers;
3, Search your competitors. People who mentioned your competitor might be your potential customers, too.
5. Interaction of your audience.
1, Follow your audience;
2, Conversation with your audience;
3, Retweet your aduience’s tweet.
4, DM your aduience.
