Author Archive

Are you scalable?

Saturday, October 15th, 2011

When reviewing a startup, scalability is one of the most important factors. If it’s not scalable, your valuation will be greatly lower down.

Talking about people, I would like to propose the same question? Are you scalable?

Tips to be a scalable person
1) You are not alone, just persuade others to help you;
2) Focus on one thing, and think big;
3) Taking more resources to support you;

Travel to Jiuzhaigou and Huanglong

Wednesday, July 20th, 2011

Jiuzhaigou, is said to be a paradise and a fairy tale world. Huanglong (Yellow Dragon) is also famous for its breathtaking scenery. I travelled there last week, and I even could not find any words to describe its beauty, so just share soeme pictures here.

Where I accomodated, it’s a small, quiet and peaceful village.
Jiuzhaigou, where I accommodated

This is one of the most beautiful lakes (I’d like to call it a ‘pool’, coz’ it’s small.).
Jiuzhaigou, colorful pool. unique nuance of colors

Lots of fishes here.
lots of fishes here

This is Huanglong, amazing water terraces!
Huanglong

How to pitch a VC

Tuesday, June 28th, 2011

How to pitch a VC? As a founder of a startup, you might have this question in your mind. I will share some of my study notes about angel investors, startups, VCs etc. in this blog.Here’s a checklist from Quora answered by David S. Rose for startups to follow.

If you meet the VC for 30 seconds in an elevator, you certainly aren’t going hand her a 30 page business plan. Although it sounds like overkill (because you won’t need all of these for every VC), a well-prepared entrepreneur will have all of the following, to be used at the appropriate times:

Written

  • A one sentence (or sentence fragment) tag line
  • A professional business card
  • A one or two paragraph email introduction to the business
  • A ‘one-pager’ overview
  • A 2-3 page executive summary
  • A 20-30 page business plan

Live

  • A one sentence description
  • A 30 second elevator pitch
  • A 5 minute ‘quick pitch’
  • A 15-20 minute angel/VC PowerPoint/Keynote pitch

Online

  • A functional public web site
  • A short video pitch
  • A dedicated, controlled access, investor-relations web site

If you have all the above, you’ll be fully prepared for any sequence of events as you interact with prospective investors.

Thoughts on Social Commerce

Thursday, June 2nd, 2011

Just drawing some thoughts here.

What is social commerce?
Buying where people connected, and connected where they buy.

Why commerce social?
Commerce become e-commerce, because people are searching and discovering information online.

Commerce become social commerce, because people arediscovering information via social media. (Features, social circle, individualized, user centered, interest based)

How to?
Be connected via social circles, be individualized, user centered and interest based.

1. Social circles. you don’t really need to building a social circle yourself. Someone is building the social circles for you, e.g. Facebook, Weibo, QQ, Kaixin001 etc.

2. Products and service must be cool, be personalized. Everyone wants to be different, be cool. Let people help themselves to personalized their own products or service.

3. All decisions are made based on your users. Do you need it? Do they love it? Give the power to users.

4. Interest graph. There are also some interest graphs already exist, what we can do is leveraging the interest graphs with commerce.

to be continued

Bridging the Gap between Online Marketing and Offline Business

Wednesday, April 20th, 2011

Social Media Marketing in China
What is social media marketing? Few offline business in China know about this term, they might have heard of online marketing. But most of them have no idea how to do it. Using baidu (largest search engine in China) for search and posting on BBS are typical online marketing in their mind. With the development of social media, social media marketing becomes popular among the cut-edge business. There are lots of spam accounts doing so called social media marketing. They created fake buzz, fake discussions, fake interactions, trying to make it prosperous to confuse the business. What about the ROI? Nonsense!

Offline small business still don’t get the essence of social media marketing. However, the IT and internet develop so fast. So the gap between social media marketing and offline business become wider and wider. How to bridging the gap? It shows a huge market for social media marketers.

What Business What?
For any business, revenue and long-term ROI are what they want, in short, growth and profitability.
How to grow the revenue? Gain more customers.
How to gain more cunstomers? Marketing campaigns.

Marketing campaigns could be promoted by lots of channels, traditional channels are more expensive and less effective. Online banners, SEM cost too much for small local business. Social media is the best choice. It’s cost effective and much more appealing to young people.

New Era New Challenges
Small local business needs to be educated. Social Media agencies take themselves as expertise and educators, but business wants everything, much more than education.

It’s a new era, yet with new challenges. It’s a big market, but lots of work to do. I wrote a few tips here:
Customers First;
Data Mining;
SOP.